Work / 01
Renting heavy machinery, sold as a visual system.
Bugani · Construction & Machinery — Northern Mexico
Bugani rents heavy machinery in northern Mexico. I built the visual system: a repeatable film format, campaign images, a rental landing page, and the image system behind it. Every machine gets its own piece; every piece ends with one clear action.
The repetition is the identity: same frame logic, same voice, same call to action — in image and in film. The result is a brand that is recognizable in the feed before the copy is read.
Scope
- Art direction
- Film production
- Campaign design
- Rental landing
- Image system
- Content system
