Work / 02

A catalog of materials, reduced to simple decisions.

Molduras Capama — Northern Mexico

RoleArt direction · Product system · Film
Year2025—2026
ClientMolduras Capama
MediumCatalog system, product campaigns, texture film, social content
Molduras Capama — 2025—2026

Molduras Capama distributes melamines, MDF and moldings. I designed the product system: an 18-texture matrix, product cards, a texture film, and campaign pieces. The catalog is large; the decision is not.

From the grid to the product card to the film, the same criterion: let the customer choose without getting lost, and make it easy to reach the store.

Direction & design: Fer Martínez · Client: Molduras Capama · Year: 2025—2026

Scope

  • Catalog design
  • Product campaigns
  • Social content
  • Film production
  • Retouching

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A property presented as it deserves.
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